
Where Advisors Thrive
We are built on a foundation of free advisor choice. We believe in independence and contractual freedom. We don’t believe in complex, restrictive contracts. We don’t chase profit first, don’t enforce preferred providers and don’t operate under vertical integration models. We believe in mutual respect and independent success.We are independent, uncomplicated and unconstrained.

Build Your AUM
You don’t need to sell your soul or your freedom to build a billion AUM. All you need is the right ecosystem.At Hampshire, we empower IFA's to grow real, sustainable AUM - on their own terms.With access to bespoke investment solutions, clear portfolio support and the ongoing promise of a no-vertical-integration model, you will retain your independence and own your own book ... FOREVER.
WATCH NOW
Meet Rowan Matthews - Hampshire CEO

Risk & Short-Term Support
Your clients come to you in life’s most difficult moments - accidents, illness, loss and uncertainty. When that call comes, your client doesn't need red tape. They need you.That’s why Heartford, our dedicated risk and short-term division, is equipped with systems and solutions that take care of your pain points - while you take care of your clients. No platform restrictions, no tied products and no corporate handcuffs... JUST HEART.You choose what’s best for your client, and we back you with an ecosystem that is responsive, human and completely unconstrained.

Hampshire Independent Advisors (Pty) Ltd (FSP 42606) and Heartford Independent Advisors (Pty) Ltd (FSP 49202) are authorised Financial Services Providers in terms of the Financial Advisory and Intermediary Services Act.